Ever scroll past a perfectly draped camel coat, a sleek wool blazer, or a bag with a quietly architectural lock closure and think — what is that brand? Chances are, it's Toteme.
Over the last decade, this Stockholm-based label has become one of the most consistently covetable brands in fashion — not because it chases trends, but because it refuses to. Here's everything you need to know about Toteme: who makes it, what to buy, how it fits, and — crucially — what it's actually worth when it comes time to evolve your wardrobe.
🔍 Shopping Toteme secondhand? Browse current listings on Future Reference — or list pieces from your own closet.
What Is Toteme and Who Founded It?
Toteme was founded in 2014 by Elin Kling and Karl Lindman — a husband-and-wife team who met in New York when Kling was one of fashion's most-followed bloggers and Lindman was art director at Interview magazine. They launched the brand together before returning to Stockholm, where it's still headquartered today.
Their premise was simple but disciplined: build a wardrobe of pieces so well-considered that women reach for them every single day. Kling designs by asking what she actually needs in her own closet. Lindman shapes the brand's visual world, including stores and campaigns shot by legendary photographer Steven Meisel. The result is a brand that feels personal and intentional — which is exactly why it resonates.
Today, Toteme creates ready-to-wear, shoes, bags, accessories, and jewelry, and sells through its own stores in New York, Los Angeles, London, Stockholm, Seoul, and China, as well as through Moda Operandi, Net-a-Porter, and MyTheresa. By 2023, the brand had surpassed €129 million (~$139M USD) in annual revenue — without ever running a traditional ad campaign.
Is Toteme Worth the Price?
This is the question we hear most often — and it's the right one to ask. Toteme sits at the entry level of luxury: more accessible than The Row, more elevated than most contemporary brands. Pieces range from roughly $400 for knitwear to $2,500+ for signature outerwear.
Here's what makes the price defensible: the materials are genuinely excellent, and the brand runs on a permanent collection model, meaning its core styles come back season after season with minor refinements. You're not investing in a trend; you're investing in something you'll reach for in five years. That's a meaningful distinction — and it's exactly why Toteme holds its resale value better than most brands at this price point.
How Does Toteme Sizing Run?
The short answer: size down. Toteme's clothing is cut oversized by design — most shoppers go one to two sizes below their usual. The brand's website includes a "size advice" tool on each product page that tells you specifically how to size for your preferred fit, which is genuinely useful when you can't try things on in store.
Shoes are true to size. Denim tends to run more true to size than the clothing category. When in doubt, check the size guide — it's one of the more practical tools on their site.
The Collections Worth Knowing (and Shopping on Resale)
What makes Toteme so strong on the secondhand market is that its collections don't expire. Pieces from three or four seasons ago sit comfortably next to current-season items — same silhouettes, same codes, different colorways. These are three of the most searched and referenced seasons on resale right now.
The Collections Worth Knowing (and Shopping on Resale)
What makes Toteme so strong on the secondhand market is that its collections don't expire. Pieces from three or four seasons ago sit comfortably next to current-season items — same silhouettes, same codes, different colorways. These are three of the most searched and referenced seasons on resale right now.
Fall/Winter 2023
FW23 is probably the collection that most clearly defined what "very Toteme" means. Strong, sculpted outerwear — oversized cocoon coats with scarf-integrated lapels, elongated wool trousers, and spare layering pieces — anchored a season that proved cold-weather minimalism doesn't have to sacrifice drama. The Teddy Shearling Clasp Coat debuted this season and quickly became one of the brand's most recognized silhouettes. This collection introduced pieces that resell consistently and at strong prices.
Spring/Summer 2024
SS24 showed that Toteme's restraint translates beautifully to warm-weather dressing. Fluid tailoring took center stage: sculptural sleeveless blazers, relaxed wide-leg trousers, and draped dresses in lightweight linens and silks. The palette shifted toward stone, dusty rose, and ivory — warm tones that photograph well and wear even better. These are the kinds of pieces that look as intentional on a Tuesday morning as they do on a weekend away.
Fall/Winter 2024
FW24 was Toteme's Paris runway debut — and it was a statement of exactly how confident the brand has become. Tapered silhouettes in shearling, cashmere, and textured fil-coupé defined a collection Elin Kling described as "designed for real-life situations." The accessories were a highlight too: miniature T-Flap and T-Lock bags made their runway appearance alongside sculptural point-toe pumps that immediately entered the cultural conversation. Pieces from this season are already performing strongly on resale.
Celebrities who love Toteme
Toteme's celebrity following has grown organically — the brand doesn't pay for placements, and it shows in who shows up wearing it. Hailey Bieber regularly wears Toteme coats and knitwear in off-duty looks, helping cement the brand's quiet-luxury association. Rosie Huntington-Whiteley is a longtime fan of its tailoring and monochrome sets. Kendall Jenner and Jennifer Lawrence have both been photographed in signature outerwear. And at Toteme's own shows, front-row guests like Caroline de Maigret and Camille Cottin bring a considered, European elegance to the brand's cultural circle.
The pattern across all of these appearances: it's never a flashy moment, always an effortless one.
How to Think About Toteme's Resale Value
If you're building (or editing) a wardrobe, Toteme is one of the smarter brands to invest in — because the secondhand market is healthy, deep, and consistent. Here's what you need to know:
Best-performing categories on resale:
- Outerwear — scarf coats, shearling jackets, and oversized wool coats retain the highest value; these are the most-searched Toteme items on every resale platform
- Tailoring — blazers and straight-leg trousers resell reliably because they're seasonless and versatile
- Knitwear — performs well when in neutral tones and good condition
- Shoes — resell steadily, with strong demand for minimalist loafers and the pointed kitten heels
Most in-demand secondhand pieces:
- Classic winter coat in Biscuit
- Embroidered Knit
- Embossed T-Lock Clutch
- Scarf coat (any colorway)
- Straight-leg tailored trousers
The permanent collection model is the secret weapon here: because Toteme refines rather than replaces its core styles, there's no "dated" problem. A buyer who missed last season's scarf coat is just as motivated to find it secondhand — often more motivated, because they know exactly what they're looking for.
Popular items include:
How to Spot a Fake Toteme
As the brand has grown, so have the counterfeit listings — particularly for scarf coats and outerwear. If you're shopping secondhand, here's what to look for:
- Fabric weight — authentic Toteme uses substantial wools that feel rich and dense; counterfeits tend to feel lightweight and papery
- Stitching — seams should be precise and even throughout
- Interior labels — sharp, clear, and consistent
- Pricing — a "new" scarf coat listed at a fraction of retail is a major red flag
When you're selling, including proof of purchase, an e-receipt, or an authenticity badge from an authorized retailer significantly improves buyer trust and listing performance.
Your Toteme Questions, Answered
When was Toteme founded?
2014, by Elin Kling and Karl Lindman.
Where is Toteme based?
Stockholm, Sweden, with offices in London and New York.
Where does Toteme sell?
Toteme.com, plus Moda Operandi, Net-a-Porter, MyTheresa, and select boutiques worldwide. The brand has its own standalone stores in New York, Los Angeles, London, Stockholm, Seoul, and several Chinese cities.
How does Toteme compare to The Row or Khaite?
Toteme is often grouped with The Row and Khaite as the defining brands of the quiet-luxury moment. Toteme sits below The Row on price while offering comparable minimalist rigor. Khaite has a more sensual, American tailoring sensibility; Toteme leans into Scandinavian restraint and practicality.
Why does Toteme resell so well?
Timeless silhouettes, a permanent collection model, premium materials, and consistent brand positioning. The secondhand market for Toteme is deep — there are always motivated buyers searching for specific pieces by name.
Is Toteme true to size?
No — clothing runs oversized. Size down one to two sizes in most categories. Denim and shoes are true to size.
